Air asia’s local presence in few states such as indonesia ( indonesia airasia ) and thailand ( thai airasia ) have successfully “elevated” the trade name to go a regional trade name beyond merely malaysia. Swot analysis for airasia strengths, weaknesses, opportunities and threats analysis for airasia 10 strengths ø air asia has a very strong management team with strong links with governments and airline industry leaders this is partly contributed by the diverse background of the executive. Airasia swot analysis the organization i am interested in is airasia , a malaysian low-cost airline that has been operating since 18th november 1996, and currently offers flight to over 165 destinations in 22 countries (“airasia annual report”. View notes - airasia swot business-operations modal from mkt 106 at hku airasiacom professional diploma program in logistics and supply chain management project studies enabling technology in.
The brandguide table above concludes the air asia swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Malaysia airlines swot analysis malaysia airlines system berhad (mas) is founded in1947 as malayan airways, but it has change its name as malaysian airline system in1 october 1972 malaysia airlines is the flag carrier of malaysia and serves over 100 destinations across six continents from its main base at kuala lumpur international airport. Airasia opportunity the airasia group is a multi-national airline group headquartered in kuala lumpur, malaysia the group now operates a network of low-cost carrier's including airasia, airasia x, airasia philippines, indonesia airasia, thai airasia, and airasia japan.
Swot analysis for air asia strengths, weaknesses, opportunities and threats analysis for airasia strengths the first phase of the swot analysis is the strengths analysis for air asia there are some unique strengths of air asia that others company could not defeat them. Swot analysis air asia essay sample the first phase of the swot analysis is the strengths analysis for air asia there are some unique strengths of air asia that others company could not defeat them. Pest and swot analysis of airasias international business operations 11background airasia was set up by dato' tony fernandes in 2001 in december 2001, fernandes and his partners set up tune air sdn bhd (tune air), an airline holding company then bought over airasia.
Invest and enhance the airasia brand to increase investors' returns safety comply with the highest international aviation safety standards and practices keep operations simple and transparent ensure the security of our people and guests passion for guests' satisfaction. Airasia feels proud of such endorsement and is committed to living up to guests’ expectations by continuing to keep costs down while providing the highest levels of service and efficiency as it spreads its wings further and wider across the skies. Established in 2004, thai airasia (airasia thailand) is a joint venture between asia aviation and airasia investment thai airasia is a direct subsidiary of asia aviation plc (aav), a public listed company on the stock exchange of thailand. Home/ sample essays/ sample essay on pestel analysis on airasia sample essays sample essay on pestel analysis on airasia admin june 8, 2016 this is because its staff embraces cultural diversity making it easier for the company to thrive in thai malaysian border and in indonesia technology.
Airasia swot analysis: tough second quarter ahead, but fundamentals solid and as domestic malaysia diminishes as a proportion of group capacity (as airasia x and thai/indonesia affiliates grow), the cross-compensation of the peak april-june period also lessens load factors weakened in the first quarter, as capacity outstripped demand, and. The future of airlines in thailand to 2017: market profile is the result of extensive research on the travel and tourism industry covering the airlines market in thailand it provides detailed analysis on key trends and issues, market size and forecasts and key performance indicators in the thai airlines market. Thai airasia x now serves numerous markets from bangkok’s don mueang international airport and u-tapao–pattaya international airport, while indonesian airasia x flies international links from jakarta’s soekarno–hatta international airport and ngurah rai international airport, serving denpasar in bali.
By studying pest, swot and marketing analysis, it could be said that airasia is situated in standard cycle markets where it get competitive advantage for its business policy and strategy providing customers with superior products and services with low fare is synonymous to the airasia brand. Airasia x swot: challenging times but first mover advantage and fleet flexibility are huge strengths thai airasia x also will likely start serving northern china by the end of 2015, leveraging the strong brand airasia has built up in the mainland chinese market.
Analysis swot of airasia strengths, weaknesses, opportunities and threats analysis for airasia 10 strengths ø air asia has a very strong management team with strong links with governments and airline industry leaders. Swot : air asia strengths 1 low cost operation 2 target mass customers 3 efficiency workforce 4 staffs have multi skill to do their job 5 single type fleet to service the customer, it easies to maintenance. Swot analysis airasia essay soot analysts strengths the achievement that raisin received in 2012 is the world’s best low cost airline (raisin bertha, 2013) the strength of raisin is that, they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry.